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Technology, Emotion, And Innovation - Ti Amo Italia 2021

Case Study: Nutella Italy

Italy on a jar. ‘Ti Amo Italia 2021’ is back. The special Nutella edition celebrates the country’s wonders. And this time, anyone can inspire it by nominating the places they would like to see depicted on the jars and voting for the final selection. The campaign targeted mass engagement focusing on UGC. It made the audience enter the location name, the hashtag #tiamoitalia, and #nomedellaregione on Instagram or Facebook, tagging Nutella Italia.

For the first time, consumers inspired and decreed the places depicted on the iconic jars of this second edition through an online competition that garnered 2,143,217 votes from the public.

The appeal that Nutella has launched on social media networks has seen the extraordinary participation of users who have given life to an exciting challenge by nominating over 1600 wonders. The places of the heart of the Italians were on the podium, who voted by making the places with which they feel a particular bond prevail, rich in memories and emotions.

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    Email us

    For project inquiries only: hey@asheralimirza.com
    I'M AVAILABLE FOR FREELANCE

    I’m all set to build your brand and boost your ROI