Selling a pen is iconic, and once you get it done, there’s no way to stop you from hitting numbers, accelerating, and growing them. With approximately 5.7 million sales representatives globally, the industry evolves daily with fresh, engaging techniques, behavioral shifts, and platform growth.
What I found interesting about this one job is that it’s not a job! Yes, you read it just right. It’s an art where you must be emotionally, practically, and intuitively available. Archery feels like archery, but you need to visualize your target, control the momentum, knock the arrow, anchor the bow, aim, and release the string every time.
The power is in your hand -and so is the responsibility.
Be the charmer, not a salesperson
Sales – most commonly transformed into business development – functions with precisely what the client or Prospect wants. It demands you to create awareness, explore market segments, ideate new products and services, and educate the market. Yes, you can never stop learning because every day comes up with 1000s of updated industry trends and transitions to market preferences.
All these observations and creative challenges make it the highest-paid job with an average annual income of up to $117000 -that too with absorbing a dynamic interaction and outgrowing yourself as a ‘charmer.’
Stop turning this charm into chaos
Knocking on the door or cold calling is being obsoleted; a salesperson must be influential and dynamically contributing to organizational growth. It includes setting and performing, along with both financial and non-financial targets.
Despite the critical business decisions involved, high pressure and stress are counterproductive. Continuous skill development and adaptability to changing industries, business models, and strategic vision are crucial, making it a challenging role that requires proficiency in business development, marketing, and sales.
Keep reading; It’s time to boost your sales techniques.
7 AI Tools to Beef Up Your Sales Performance in 2023
Conversica
Pros
- Can handle routine tasks, freeing up time for the sales team to focus on more critical tasks
- Helps qualify leads and increase conversion rates
- Can personalize messaging to improve engagement and build stronger relationships
Cons
- Limited to handling routine tasks, may not be able to handle complex sales interactions
- It can be expensive for small businesses.
Crystal
Pros
- Provides insights into Prospects' personality types, communication styles, and tone, allowing sales teams to personalize their messaging
- Helps build stronger relationships with Prospects
- Can improve the sales team's communication skills and effectiveness
Cons
- It may only work well with some communication channels or with some individuals.
- It may require additional training to leverage its capabilities thoroughly.
Gong
Pros
- Provides insights into the sales team's performance, highlighting areas for improvement and best practices
- Helps sales teams improve their skills and effectiveness
- It can be used to coach and train sales reps
Cons
- It can be expensive for small businesses
- Requires access to recordings of sales calls and meetings
People.ai
Pros
- It can track sales activities and analyze customer behavior to provide actionable insights.
- It helps sales teams automate their sales processes and improve their performance.
- It can be integrated with other sales tools for a comprehensive sales solution.
Cons
- It can be expensive for small businesses.
- Requires access to sales data and customer behavior data
HubSpot Sales
Pros
- Helps sales teams manage their sales pipeline and automate their sales processes
- Provides insights into the sales team's performance
- It can be integrated with other sales tools for a comprehensive sales solution
Cons
- It can be expensive for small businesses.
- It may have some of the features of more specialized sales tools.
InsideSales
Pros
- Uses predictive analytics to prioritize leads and identify the best Prospects to target
- Helps sales teams focus their efforts on the most promising leads
- Provides insights into the sales team's performance
Cons
- It can be expensive for small businesses.
- It may be less effective with certain types of sales interactions.
Salesforce Einstein
Pros
- Provides predictive analytics, personalization, and automation capabilities to help sales teams close more deals and increase revenue
- It can be integrated with other Salesforce tools for a comprehensive sales solution.
- Helps sales teams automate their sales processes and gain insights into their performance
Cons
- It can be expensive for small businesses.
- It may require additional training to leverage its capabilities thoroughly.
What AI Can Do For Sales
Artificial intelligence (AI) makes sales teams more productive and reduces the administrative burden on the team. According to the leading predictive sales management platform People.Ai, “in the last year alone, we’ve seen major developments, and it’s not just making sales forecast more accurate. It’s also reducing the administrative burden on sales reps and revenue operations by automatically logging sales activities (e.g., calls, meetings, emails, texts), tracking and analyzing contact relationships, providing sentiment analysis, and providing “virtual” sales coaching through opportunity scoring and suggesting next best actions.”
These six critical ways that a predictive sales management platform helps you be the year’s performer through AI. Let’s discover possibilities to boost your performance with an ROI-focused approach.
Sales Forecasting
- Deals or Prospects most likely to close.
- Values or Prospects to target next.
- New customers may be interested in what you're selling.
Lead Scoring and Prioritization
Expert Recommendations
Sales Automation and Productivity
AI can automate and augment your work. For example, it can manage your calendar, schedule meetings, and assess sales teams’ pipelines by making them much more accessible or automating them. This is similar to how some consumer productivity apps work–recommending recurring events or tasks dynamically based on usage data from your historical usage history.
Summing it up!
The art of selling is limitless. It’s powerful, addicting, and ever-growing. By leveraging the power of AI, sales teams can work smarter, not more complex, and achieve their sales goals more efficiently. You only need to focus on automating your so-called ‘sales job,’ work smart, and grow your knowledge to get that ‘sales hunk’ title. For more, keep following Asher Mirza.
- Identifying and understanding the target audience.
- Creating ads and messaging to address their needs.
- Bringing them into the conversation.
