How does TikTok bring a dynamic shift to audiences and their behavior globally?
TikTok Ad Strategy, Why do you need it?
The stats and the proof!
TikTok ads are primarily sponsored videos that brands create to reach their audience. Running ads on the video-sharing app is an effective marketing strategy for your business, both audience and algorithm-wise. Therefore, TikTok ads help businesses to
Pros of having a TikTok Ad Strategy
Cons of having a TikTok Ad Strategy
There’s none. Running a seamless ad and lacking strategy is a significant con in itself. How about checking out different TikTok ads so you can figure out the best one to work your ad strategy? Let’s hop on the ad guide.
5 types of TikTok Ads & their performance keynotes.
An effective ad strategy is all objectivity meets creativity; the successful one is about connecting to the target audience rightly. So yes, it is about something other than any video or motion graphic promising a good ROI. TikTok makes it easier for advertisers. There are several TikTok ads type to be used in campaign creation. Each of them serves the campaign objective with its unique purpose. Let’s hop on it.
Top View Ads
Make advertisements more enjoyable and instantly connect with the next generation of consumers. It’s time to hit your brand more personalized and effective. Express your brand story and enhance the individual interactive experience with TikTok In-feed Ads. You must have seen a sudden ad, just like other TikTok videos, comes up while scrolling through For You Page. Well, that’s called in-feed ads.
In-feed Ads articulate your brand’s story like a creator by embedding a video ad that plays within a user’s feed through an up to 60-second high-quality video.
Don’t you love experiencing something created for yourself only? Let your target audience feel the same way with TikTok Brand Effects.
Be it just another idea, tool, or hashtag challenge, transforming users into ambassadors and empowering them to share the experience is an advertising magic potion in 2022.
Tailor-made sharable stickers, effects, filters, and much more are there to unleash the creative potential and increase the watch time – that too in an enjoyable way. Inclusivity is what the world celebrates now. It pulls users together worldwide with visual languages that can span time, culture, and place—this promises an exciting fanbase through high-quality content creation.
Branded Hashtag Challenge
Boost different types of videos to maximize their impact — your own, creator-made, or ones that mention your brand.
The last, but certainly not the least, type of ad I’ll discuss is the spark ad. Spark ads allow your brand to boost organic content from your account or other users.
TikTok research shows Spark Ads have a 24% higher completion rate and 142% higher engagement rate than standard In-Feed ads. It’s a straightforward collaborative approach where you can reach out to creators and get their permission to use the relevant content as a Spark Ad. Hence instead of posting it on your page, you boost or run spark ads directly from the creator’s page.
Step 1: Choose your objective
Step 2: Set campaign name and budget
Step 3: Title your ad group and select placements
Up to 999 ad groups can be made for each campaign. Each ad group name has a limit of up to 512 characters.
You can opt for different placements for each ad group with regional limitations, i.e., placement availability varies by location.
In-feed ads in the For You feed.
News Feed App placement: Ads within TikTok’s other apps, BuzzVideo, TopBuzz, NewsRepublic, and more.
Pangle placement: The TikTok audience network.
Also, the automatic placement allows TikTok to optimize ad delivery automatically.
Step 4: Select whether to use Automated Creative Optimization
You will only upload your creative once you get to creating personal ads. You can let TikTok automatically generate your media combinations, including videos, images, and ad text. The ad system will then only display the high-performing ones.
TikTok recommends that fresh advertisers turn on this setting.
Step 5: Target the right audience
Step 6: Manage your ad group budget and timelines
Step 7: Devise your bidding strategy and optimization
Bid Cap & Cost Cap.
Standard vs. Accelerated Delivery Type:
Step: 8 Create your ad(s)
How much do TikTok ads cost?
Campaign budget optimization
Ad budget optimization
To sum it up,
TikTok has become the favorite media for Gen Z and befriended businesses and brands by acquiring a significant chunk of power purchasers and independent decision-makers. TikTok advertising has proven itself substantial for all essential business segments. Be it a product-based business, service-based business, or brand positioning – TikTok advertising has served the purpose rightly for each segment.
Let me know what other advertising aspects you’re looking forward to. Stay tuned for my upcoming case studies for TikTok Ads that have thrived ROI of more than 50%.